A People-Centric Approach is essential to unlock the full potential of digital transformation.A digital transformation’s impact should resonate throughout an organization, touching everything from IT and marketing to sales and HR and…May 25May 25
Scaling Customer Experience with DesignYou’ve got to start with the customer experience and work back toward the technology, not the other way around.”May 10, 2021May 10, 2021
Make your workforce feel like a workforce againAdopt an employee experience journey that’s pandemic-proof.Mar 2, 2021Mar 2, 2021
Why employees are your №1 customers?Meet the customers that businesses ignore.Jan 30, 2021Jan 30, 2021
The business that is transforming need to “Think like COVID”The biggest lesson businesses can learn from the pandemic isn’t what you think it is.Dec 30, 2020Dec 30, 2020
Win or Lose... We have to rebuildWondering why I wrote this? Yes, I faced failures in life many times. Let’s accept that we all face losses in life at numerous points in…Nov 29, 2020Nov 29, 2020
The 5 pointers — on how marketers should go about handling the COVID-19 challengesThe outbreak of COVID-19 is having a tremendous impact on countries, communities, and businesses worldwide. With no cure in sight at…Jun 5, 2020Jun 5, 2020
The Decoupling Debate — Move or Be Disrupted?Buckminster Fuller once said, “You never change things by fighting the existing reality. To change something, build a new model that makes…May 17, 2020May 17, 2020
7 Powerful Reasons Why You Need to Use Video in Modern Day MarketingA picture is worth a thousand words. A 60-second video is worth a million words and more. In a connected world like ours, a single video…Mar 11, 2020Mar 11, 2020
Human Centered Design Vs Community Centered DesignWhile both approaches are anchored on empathy and humanity, human-centered design is now becoming the preferred approach of our age…Dec 16, 2019Dec 16, 2019